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Living Essentials introduces Extra Strength Strawberry Watermelon 5-hour ENERGY shot By DBR Staff Writer
Living Essentials has introduced its new Strawberry Watermelon flavored Extra Strength 5-hour ENERGY shot, which is available now in a wide variety of retailers including convenience, food, drug, and mass merchants.
Non-alcoholic > Energy & Sports Drinks > News
Alibi to expand health drink presence to 400 Asda stores By DBR Staff Writer
British health drink brand Alibi has struck a deal with retail major Asda, in a move to increase market share and develop a network of major retailers.
Non-alcoholic > Energy & Sports Drinks > News Niagara Ventures to acquire Blu-Dot Beverage By DBR Staff Writer
Niagara Ventures Corporation has agreed to acquire all of the issued and outstanding common shares of Canadian ready-to-drink beverage producer Blu-Dot Beverage.
Non-alcoholic > Energy & Sports Drinks > News
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Living Essentials introduces Extra Strength Strawberry Watermelon 5-hour ENERGY shot
By DBR Staff Writer
Living Essentials has introduced its new Strawberry Watermelon flavored Extra Strength 5-hour ENERGY shot, which is available now in a wide variety of retailers including convenience, food, drug, and mass merchants.
Non-alcoholic > Energy & Sports Drinks > News
Alibi to expand health drink presence to 400 Asda stores
By DBR Staff Writer
British health drink brand Alibi has struck a deal with retail major Asda, in a move to increase market share and develop a network of major retailers.
Non-alcoholic > Energy & Sports Drinks > News
Niagara Ventures to acquire Blu-Dot Beverage
By DBR Staff Writer
Niagara Ventures Corporation has agreed to acquire all of the issued and outstanding common shares of Canadian ready-to-drink beverage producer Blu-Dot Beverage.
Non-alcoholic > Energy & Sports Drinks > News
Simplee Aloe launches new aloe vera drink
By DBR Staff Writer
New UK drinks brand, Simplee Aloe, is hoping to get Brits hooked on the health benefits of aloe vera through the launch of its first aloe vera drink in Whole Foods Market and Sainsbury's stores across the UK.
Non-alcoholic > Energy & Sports Drinks > News
View all Energy & Sports Drinks news or find news targeted to your interests

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The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990