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Avitae to unveil new line of lower-calorie energy drinks

Published 10 October 2016

Avitae USA is introducing an all-new line of lower-calorie energy drinks featuring patented bead-based caffeine technology.

The new product line, ZÜM XRTM by Avitae, will be unveiled at the National Association of Convenience Stores (NACS) Show in Atlanta,which is due to be held from October 18 to 21.

The company claims that the Zum XR features a bead-based technology which controls the rate at which caffeine is released in the body after taking the drink. The bead-based technology will help in releasing energy in three phases, resulting in sustained energy levels up to four hours.

The drink does not contain any unhealthy additives found in most energy drinks. Consumers will receive an initial boost of 125mg (one and half cups of coffee). The second release will also consist of 125mg of caffeine.

The drink has 70 calories and will come in three flavours including Orange, Mixed Berry and Lemon Line. Zum XR will be available in 12-fluid ounce (355ml) polyethylene terephthalate (PET) can for $2.99.

Avitae president and CEO Norman Snyder said: “We’re excited to bring true innovation to the energy drink category and provide consumers with a longer, sustained energy boost eliminating the crash associated with most energy drinks.

“ZÜM XR provides the same instant-go that our consumers love and expect, and thanks to bead-based technology, it will satisfy those looking for even more long-term energy in an all-natural beverage that doesn’t contain any of the artificial or confusing ingredients found in most energy drinks.”

Apart from this product, Avitae offers range of flavoured and unflavoured caffeine waters with differences in caffeine levels depending upon the lifestyle of individuals. Some of the flavoured caffeine waters include Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava.