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Citrus Springs rebrands as CS Group

DBR Staff Writer Published 21 July 2016

CS Group, formerly Citrus Springs, rebrands around an on-trend brand portfolio, as well as national distribution expansion led by Cool Attitudes Fresh, Natural Mixers.

The company, formerly operating as Citrus Springs, has announced its reformation and rebranding as CS Group behind an expanded brand portfolio now selling through a national network of distributors.

Under the leadership of reformed CS Group founder and CEO Rich Davis, the company launched a new set of brands designed to target the evolving cocktail mix market. The brands Cool Attitudes Fresh, Natural Mixers and Paradise Juice & Mixers, having rolled out over the past three years, are having a major impact on the bar and nightclub industry.

CS Group has evolved its business strategy around an innovative brand portfolio.

Davis said: "Consumer preferences continue to move toward fresh, natural and healthy. With our new brands, we are filling a void in the cocktail industry created by these new preferences.

We are bringing premium mixers and juices to mixologists and bar professionals who actively seek brands that meet and satisfy these evolving consumer demands. The recent success and rapid growth of both Cool Attitudes Fresh, Natural Mixers and Paradise Juice & Mixers validates our belief that the market is ready for our new brands."

CS Group has added over 40 new distributor partners since 2014, and its brands are pouring in over 15,000 restaurants, bars, and casinos around the US.

CS Group distributors have experienced significant growth with the new brands, as well as with CS Group's legacy brand, Citrus Springs Juices.

Davis said: "Building a brand portfolio based around trends in the cocktail industry has transformed our business from a regional foodservice company into a leading manufacturer serving the total bar & nightclub industry. CS Group's brands continue to win in the market, and our major growth is still ahead of us."

Source: Company Press Release