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Pulse Beverage collaborates with Doyles Sheehan

Published 29 August 2017

The Pulse Beverage has entered into partnership with Doyles Sheehan to provide regional distribution coverage for their Natural Cabana Coconut Waters.

Doyles Sheehan has a capacity to store Pulse's Natural Cabana Coconut Waters in its 250,000 ft2 facility.

The company will distribute the product extending from middle Washington to western North Dakota, and includes northern Oregon, Washington, Idaho, Montana, northern Wyoming, and North Dakota.

Starting in July 2017, Pulse has delivered their products to Doyles Sheehan's warehouse facilities in Missoula, Montana, and Hayden Lake, Idaho (near Coeur d'Alene) distribution facility, and used Doyles Sheehan's delivery system to provide Pulse products to the 2,500 grocery and convenience stores that Doyles Sheehan's sells into.

Pulse CEO Robert Yates said: "We are very pleased to partner with Doyles Sheehan's, who in our opinion has the best and most comprehensive distribution coverage for grocery and convenience in the entire Northwest region."

Robert Yates also said, "Doyles Sheehan's operation is second to none in their territory and as a result of this new distribution arrangement, we are already shipping an incremental 5% increase in cases of our Natural Cabana® Coconut Waters, and in the near term expect to build to an incremental 10% increase in additional cases per month within 6 months. We look forward to announcing additional distribution wins around the nation in the near term."