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High Performance Beverage develops new line of hemp protein infused sports drinks

Published 04 November 2016

High Performance Beverage plans to produce and market a brand new line of high quality hemp protein sports drinks called 5 STAR PROTEIN SPORTS DRINK.

Athletes who compete at a high intensity or moderate to extreme endurance levels will find that our new 5 STAR PROTEIN SPORTS DRINK infused with hemp protein will be one of the most complete and comprehensive sports drinks on the market. This new sports drink is being created for athletes both during and immediately after intense workouts and competition.

Through additional research, we have found that during extreme levels of muscular and physiological stress, the body demands additional protein, carbohydrates, amino acids and healthy fatty acids in order to feed muscles and allow athletes to maintain peak performance levels for extended periods of time.

This new hemp infused protein sports drink takes our already existing High Performance sports drink to a different stratosphere by offering a non-GMO clean plant based source of protein, 20 amino acids including branched-chain amino acids (BCAA), Omega 3&6 heart healthy fatty acids and linolenic acid (GLA).

5 STAR PROTEIN SPORTS DRINK's combination of hemp protein and branched-chain amino acids (BCAA) will offer better endurance and faster recovery times. The addition of Edistin and Albumin found in hemp protein will also guarantee better protein absorption into the muscle. Other benefits will include a boost in metabolism, lean muscle development, reduced sugar cravings, improved heart health and a boost to the immune system while still offering superior hydration and mental focus.

Although not currently in its formulation, the Company is also researching the ability to add hemp CBD to its formula because of its anti-inflammatory effects which will bode well for athletes during muscle soreness, recovery and growth phases. 

Toby McBride, High Performance Beverage CEO, stated, "Our athletes spoke and we listened. This new line of hemp infused protein sports drinks systematically addresses every concern our competitive athletes were looking for." He also stated, "When we embarked on this new journey, we sourced through every protein source available and were surprised to find that hemp protein is truly one of the finest and most complete protein sources available for the body. However, unlike whey, casein, rice and soy proteins, we believe that hemp protein offers a 100% natural plant based source of protein that is most similar to the proteins that our body produces ensuring better absorption and effects. Knowing this, we feel that we have developed a first of its kind multifaceted sports drink that meets the demands of competitive and endurance athletes." 

5 STAR PROTEIN SPORTS DRINK will be undergoing its flavor phase and is expected to become available on retail shelves during the first quarter of 2017.

For those athletes who are not looking for a protein source during their workouts and competition, but still want the benefits of hydration, mental focus, endurance and recovery High Performance Sports Drink will still be available on Amazon.com and is expected to hit retail shelves by year end 2016.



Source: Company Press Release