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High Performance Beverage plans to produce new lemon/lime flavour sports drink

Published 20 October 2016

High Performance Beverage has unveiled plans for its first US production run of the High Performance Beverage Sports Drink in its new lemon/lime flavor.

After several months of working with Allen Flavors and various focus groups in order to perfect its new flavor, the Company believes it has the long awaited lemon/lime product ready to be tasted by consumers.

The Company plans on manufacturing 120,000 bottles in its first lemon/lime production run. The date for manufacturing has been slated to begin November 28, 2016.

The Company most recently met with Walmart at their corporate office on October 05, 2016. The Company was very happy with Walmart's reception of their sports drink.

At this time, the Company is working on meeting specific criteria presented by Walmart that will afford the Company the best chance of success while mitigating potential risks due to an initial lack of retail brand awareness.

The Company expects to meet its criteria over the next several weeks and looks forward to establishing a mutually beneficial relationship with Walmart for retail sales throughout the U.S.

Additionally, as reported previously, High Performance Beverage signed an exclusive License Agreement with Pro Prom Mexico for production, marketing, distribution and sales of its High Performance Beverage Sports Drink in Mexico, and Central & South America.

The Company is pleased to announce that an agreement has been finalized for the bottler in Mexico and Pro Prom is now awaiting final Mexican government permitting from the National Agro-Alimentary Health, Safety and Quality Service (SENASICA) and the Federal Commission for Protection from Sanitary Risks (COFEPRIS) in order to begin its first production run.

This is the last phase of necessary documentation and Pro Prom believes the final permitting is imminent. Pro Prom will also be handling distribution, marketing and sales to Walmart Mexico (WALMEX).

High Performance Beverage CEO Toby McBride said: "We are very pleased to announce our next production run and the introduction of our latest lemon/lime flavor."

"Our primary focus has now shifted to U.S. distribution and sales while also meeting certain criteria for sales to Walmart. We are cautiously optimistic with several upcoming meetings and hope to update shareholders on our plans to have our product on east coast and west coast retail shelves over the next several weeks."

Source: Company Press Release