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KeVita introduces three new master brew kombucha flavors

Published 23 September 2016

Fermented probiotic and kombucha beverages maker KeVita has launched three new energizing master brew kombucha flavors.

The flavours, Dragonfruit Lemongrass, Mango Habanero, and Citrus, will join KeVita’s lineup of fermented drink categories.

According to the drink-maker, the new drinks are packed with six times more beneficial organic acids than leading brands. The master brew kombucha from KeVita has organic caffeine and fermented kombucha green and black tea.

It claims that each bottle has over 4 billion colony forming units of live probiotics and has just about 35g of calories per 8-ounce serving.

KeVita also claims that it offers Verified Non-Alcoholic certification for its kombucha and provides all the benefits without the alcohol.

Dragonfruit Lemongrass carries a flavour of lush dragonfruit with fresh lemongrass and a hint of basil.

Mango Habanero has a flavour which pairs the sweetness of mango with spicy habanero kick in every sip. Citrus combines the lemon, lime and orange with aromatic rosemary.

KeVita CEO and co-founder Bill Moses said: "By pairing enticing flavors with the benefits of organic acids and probiotics, we've grown our Master Brew Kombucha line tremendously from year to year.

"These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great."

The three products have been launched under KeVita’s national campaign supporting The Gastric Cancer Foundation. The campaign is asking its fans to look inward and share how they feel on the inside and share it along with a selfie picture at #InnerSelfie. For each entry that makes in, KeVita will donate $1 to the Gastric Cancer Foundation.

KeVita chief strategy officer Bryan Crowley said: "We believe it's what's inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what's inside KeVita drinks that can help them revitalize throughout the day.

"By partnering with the Gastric Cancer Foundation, we've given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause."

Image: KeVita launches three new products to is probiotic lineup. Photo: Courtesy of PRNewsFoto/KeVita.