Nestlé Health Science expands BOOST nutritional drinks line
Nestlé Health Science has expanded its line of BOOST nutritional drinks with the national rollout of BOOST Simply Complete.
BOOST Simply Complete provides complete and balanced nutrition with only nine ingredients, plus a blend of 25 vitamins and minerals and no artificial flavors, colors or sweeteners.
Barbara McCartney, Regional Business Head, Nestlé Health Science Consumer Care North America, said: “Today’s consumers desire products that taste great but are made with ingredients they recognize.
“We want to offer people a variety of options so they can choose a nutritional drink that works best for their health and wellness goals. We created BOOST Simply CompleteTM for people seeking simplicity in their lifestyle and nutritional choices.”
The goal when developing the recipe for BOOST Simply Complete Drinks was to find a way to provide complete nutrition with fewer ingredients, a delicious taste and the convenience people expect from BOOST Drinks.
“We conducted research among consumers to find out what they look for most in a nutritional drink, and which ingredients are best understood and preferred,” said Fariba Roughead, Head of Global Nutrition Translation & Concept Generation Unit, Nestlé Health Science. “We also took care to find ingredient suppliers that meet Nestlé’s high standards for quality.”
Consumers today understand that leading a healthy lifestyle is even more important as they age. In fact, 88 percent of adults agree that healthy eating and exercise are two of the primary ways to promote a vibrant lifestyle. They look to nutritional drinks to help get additional protein, consume enough vitamins and minerals, and maintain a balanced diet.
Each 8-fluid-ounce bottle of BOOST Simply Complete Drinks provides 190 calories, 10 grams of protein for muscle health, plus calcium, vitamin D and magnesium to support strong bones.
The package clearly describes each ingredient and its role or benefit. From filtered water for hydration, to milk protein concentrate as a source of high-quality protein, to cane sugar for just a touch of sweetness, it’s all explained on the package.
Both flavors of BOOST Simply Complete Drinks – Dark Chocolate and Vanilla Bean – are soy free, gluten free, kosher, made without corn and suitable for people with lactose intolerance.
Source: Company Press Release