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New Age Beverages introduces shelf-stable probiotic water

Published 07 March 2017

Colorado-based New Age Beverages has launched Aspen Pure Probiotic, the world's first shelf-stable probiotic water with more than 10 billion cfu's (colony forming units/probiotics).

A little more than two weeks ago, New Age Beverages Corporation completed a successful up-listing to the NASDAQ Capital Market Exchange together with a financing led by Aegis Capital and Maxim Group that raised more than $17m. 

One of the major drivers of organic growth that the company shared with investors was the launch of a disruptive portfolio of beverages that would solidify the Company's position as a leader in healthy functional beverages. 

The development and national expansion of Aspen Pure Probiotic is a reflection of that strategy taking hold, and so far the demand from the few major national pharmacy chains, big box retailers, and convenience stores has been unprecedented.

The new Aspen Pure Probiotic water has more than 12 different probiotic strains in it including:
 Lactobacillus-Acidophilus Bifidobacterium Bifidum
 Lactobacillus Rhamnosus B-Lactis
 Lactobacillus Salivarius B-Infantis
 Lactobacillus Plantarum B-Longum
 Lactobacillus-Lactis Streptococcus Thermophilus

The Company successfully leveraged its technical expertise in Kombucha production and its relationships with major probiotic industry leaders to develop the new product that does not require refrigeration and maintains 9 months of shelf-life with no degradation of the more than 10 billion live probiotics contained in each serving. 

The infusion of the probiotics as part of the production process does not change the color or the flavor of the water, with the finished product having the same clean, crisp finish of the original Aspen Pure Rocky Mountain water.

The new Aspen Pure® Probiotic will be priced at $2.49 at retail, sold in the iconic and ergonomic Aspen Pure 24 oz size package, priced well below that of most premium regular plain waters. 

Aspen Pure PH Balanced, which comes naturally PH balanced from the Rocky Mountains with up to 7.0 PH, will also be expanded nationally and concurrently with the Aspen Pure Probiotic launch and will be priced at $1.49 for the same 24 oz size.

New Age Beverages CEO Brent Willis said: "I am so proud of the team for the breakthrough innovation they achieved with Aspen Pure® Probiotic. We were always confident in the idea, but the retailer response has just been overwhelmingly positive. Aspen Pure has always had a fanatical following in limited distribution in the West. 

"Now with our expanded capacity and a truly differentiated product we are excited about the potential the brand represents, and feel we are at the tip of the iceberg with what we have in front of us."

Source: Company Press Release