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Pepsi Max sugar-free cola unveils ginger variant

Published 23 March 2017

Beverage giant Pepsi has added a new ginger variety to its zero-sugar cola brand, Pepsi Max, in the UK.

Britvic, which distributes Pepsi in the UK, said the new flavour offers a combination of refreshing no sugar cola paired with a warming ginger taste.

The company plans to launch the new Ginger flavour through campaigns on TV, outdoor and digital. A sampling campaign will be undertaken to raise awareness about the product.

The new Pepsi MAX Ginger will be available in black and golden bronze design cans in 330ml, along with 500ml, 600ml, 1.5L, 2L, 6x330ml cans and 8x330ml cans

Britvic marketing director Kevin McNair said: “Of the 16million people buying cola in the UK, 16% of them also buy ginger-flavoured drinks, so the opportunity Pepsi MAX Ginger provides for our trade customers in the UK is huge.

“Great taste is integral to the brand so it was vital to get the flavour right with this innovative new product and we’re delighted with the end-result. Not only does it taste great on its own and in mixed drinks, it also contains no sugar just like the other drinks in the Pepsi MAX range, giving added appeal to consumers looking for great tasting refreshment without a high sugar or calorie content.

“We’re confident Pepsi MAX Ginger is going to bring some real excitement to the cola category and we’re looking forward to seeing how Pepsi MAX Ginger helps our customers in the Grocery channel to boost their sales in the coming months.”

 


Image: Pepsi MAX to launch ginger flavoured drink in the UK. Photo: Courtesy of Britvic PLC.