Pulse Beverage extends distribution deal with Geyser Beverage
The Pulse Beverage, a US-based maker of the Pulse brand of functional beverages and Natural Cabana Lemonade, has extended its distribution contract with Geyser Beverage.
As per the agreed terms, Geyser Beverage will continue to distribute the Pulse brand of functional beverages across 17 counties in Northern California.
This development follows an earlier agreement between the two companies for the distribution of Pulse's complete range of Natural Cabana Lemonade in September 2012.
Commenting on the deal, Pulse Beverage CEO Bob Yates said that the company's partnership with Geyser will ensure consumers will not only be able to find its Natural Cabana Lemonade throughout the Bay Area, but now also its PULSE line of functional beverages.
"Strategically, this development demonstrates our ability to leverage our growing Cabana distribution network for the roll out of PULSE, as well as other beverages we may launch in the future," added Yates.
Currently, Geyser Beverage covers a total population base of approximately 8.5 million, including San Francisco.