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Red Bull plans to expand footprint to China

DBR Staff Writer Published 16 December 2013

Red Bull, an Austria-based energy drink producer, has chalked out plans to expand its presence to China, with the launch of its energy drink.

Red Bull

Meanwhile, the company will also set up a new office in Shanghai, reported Kronen Zeitung.

Commenting on the expansion plan, Red Bull was quoted by Kronen Zeitung as saying, "The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers."

In addition, the company has sold around 5.2 billion Red Bull energy drink cans during the previous year and reported €4.9bn in sales.

Founded in 1984, Red Bull manufactures and markets energy drinks. It operates as a subsidiary of TC Pharmaceutical Industries.

Image: Red Bull to sell energy drinks in China. Photo courtesy of Arne Müseler / www.arne-mueseler.de.