Relaxation drink maker BeBevCo partners with supermarket chain Food City
Bebida Beverage (BeBevCo) of US has inked a distribution agreement with a supermarket chain Food City, in a move to expand the distribution of its liquid relaxation drinks.
As per the agreed terms, Food City will distribute BeBevCo's KOMA Unwind Relaxation drinks and shots at its 105 grocery and convenience stores across Kentucky, Virginia and Tennessee.
This move comes as a result of KOMA Unwind friends involved in NASCAR, the company claims.
BeBevCo CEO Brian Weber said that the company's KOMA Unwind racing program has opened so many doors, it just proves how valuable its relationships with the teams and drivers truly is.
"BeBevCo now have a partnership we have been working diligently on for a number of months. This distribution agreement alone gives us a strong return on our investment with regards to Motorsports sponsorships and a fantastic increase to our revenues," added Weber.
BeBevCo develops, manufactures, and markets functional drinks and bottle water in the US.