Reserveage Organics signs sustainable agreement with Kuna community
Reserveage Organics, a maker of CocoaWell products, has entered into a sustainable business agreement with the indigenous Kuna of Panama.
Delegates from each of the Kuna's 49 communities, the Kuna General Congress of Panama, voted to approve the decision.
Reserveage founder and CEO Naomi Whittel said for the first time the Kuna have agreed to allow a company to use their images to promote a product and work together for their mutual benefit.
The CocoaWell brand of products were launched in March 2011. Harvard researcher Norman Hollenberg found that Kuna maintain normal blood pressure as they age and enjoy good heart health, though they eat a high-salt diet.
CocoaWell combines organic whole-food cocoa with plant flavanols in a single serving. The product line currently includes three nutritional supplements that provide cardiovascular protection, support cognitive function and help sustain energy.
Reserveage and the Kuna have agreed to make a positive impact on the Kuna nation with a target goal of investing three percent of net profit from the sale of CocoaWell products to support the Kuna Yala Institute for Research and Development's sustainability and social initiatives.
The initiative will also help the Kuna restore natural cocoa production and preserve the cocoa farmer's livelihood so they can develop a sustainable economy.