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Steaz reveals new branding for energy line

Published 23 September 2016

Organic beverage firm Steaz has introduced new look for its top selling energy drinks.

Steaz re-branded Steaz Energy, a leader in the natural energy drink category. 

Today, the company unveils the line's new visual identity, showcasing easy-to-read, clean labels and highlighting the Fair Trade certification that defines all of Steaz's flavorful and functional beverage platforms and varieties.

Steaz CEO Linda Barron said: "We are pleased to bring Steaz Energy to market with a fresh, reinvigorated new look.

"Our energy line's new design is now aligned with the branding, messaging and aesthetics of our entire line of popular beverages. 

"We believe in making it easy for consumers to make better beverage choices by utilizing clean labels on all of our products, and this recent rebrand completes that effort across the complete Steaz portfolio."

The new Steaz Energy can designs prominently display the brand's defining characteristics, with features such as "certified organic," "Fair Trade," and "energy," ensuring customers who are seeking such products know exactly what they are picking up when grabbing a can of Steaz Energy. 

Like Steaz's other product lines, including its wide variety of Iced Green Teas and newly launched Cactus Water beverages, Steaz Energy features organic green tea paired with flavorful and functional natural ingredients. 

As the world's first Fair Trade Certified organic energy drink, Steaz Energy contains healthy and beneficial levels of naturally occurring caffeine sourced from all-natural green tea, guarana, and yerba mate to stimulate the mind, body and soul. Steaz Energy provides a clean source of energy to its consumers. Steaz Energy highlights include:

Plant sourced caffeine: green tea, yerba mate and guarana berries

Clean energy

Gluten free

Vegan

Antioxidant-rich

B-Vitamins

Flavors: Orange, Berry and Super Fruit are USDA Certified Organic; Zero Calorie Berry is not

Steaz accurately and voluntarily discloses its caffeine content on all Energy drink labels and ensures these levels are healthy and effective.

Steaz promotes natural and organic sources of caffeine and nutrition and ask consumers to educate themselves about what they are drinking.



Source: Company Press Release