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Teall Investments buys majority stake Sunshine Beverages

DBR Staff Writer Published 20 November 2017

Private equity company Teall Investments has invested in energy drinks producer Sunshine Beverages.

Financial details related to the investment have not been disclosed.

Sunshine Beverages, produces, markets and sells ‘better-for-you’ energy beverage, which comes in three flavours including Ginger Berry, Blueberry Lemonade, and Clementine Twist.

According to Teall Investments, Sunshine’s growth is changing at a rapid pace and it is expected that the drink will be available in more than 1500 grocery and 800 convenience stores, independent retailers, craft breweries and other locations in early next year.

This rate of growth is claimed to be a ten-fold increase in distribution and it is being attributed to the strong retailer relationships built over time by the beverage-maker.

Sunshine was born at an ad agency named The Variable, where the drinks’ company’s founder and CEO Keith Vest serves as the chairman.

Vest said: "Teall's investment in Sunshine allowed our company to no longer be a 'side business' of The Variable.

"Since the investment a few months ago, Sunshine has grown from zero to eight full-time employees and rapidly accelerated our footprint from North Carolina's Piedmont Triad region to all parts of North and South Carolina, Georgia and Virginia."

Vest also stated that when the company was newly formed, its products were available at select locations such as Lowes Foods grocers and Quality Mart convenience stores in the Piedmont Triad.

Teall’s investment is expected to help the company in expanding its growth strategy in the South and the products can now be found on the shelves of at Food Lion, Ingles and Harris Teeter, with other retailers early next year.

Teall Investments chairman Ben Sutton said: "Sunshine is the perfect complement to Teall's other high-growth investments, which include Tailgate Guys and Riddle & Bloom.  Much like those investments, Sunshine is a lifestyle brand with broad appeal to consumers. 

Sunshine said it is making efforts to redefine the energy category by bringing good energy to consumers with no artificial flavors, lower sugars and just 60 calories per can.

Image: Sunshine Beverages produces ‘better-for-you’ energy beverages. Photo: Courtesy of PR Newswire.