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True Drinks partners with Core-Mark for North American distribution

DBR Staff Writer Published 11 April 2013

True Drinks, a US-based healthy beverage provider, has partnered with Core-Mark, a North American distribution and logistics services provider to over 29,000 retail locations across the US and Canada.

Core-Mark supplies packaged consumer products in North America through its 28 distribution centers.

The distributor will supply to convenience retailers, grocers, mass merchandisers, drug, liquor and specialty stores, and other stores that carry consumer packaged goods including Kroger's, Valero, 7-Eleven and Kwik Shop.

True Drinks operations director Bob Weiss said: "The confidence shown by one of the largest and well known distributors in North America is further verification that there is consumer demand for AquaBall."

True Drinks sales national director Jason Dorfman said: "We look forward to working with the Core-Mark team as we continue to build distribution across the U.S."

AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie drink designed for kids. It is currently available in three flavors orange, grape and fruit punch.

The company plans to launch berry flavor and seasonal strawberry lemonade flavors later.