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True Drinks rolls out AquaBall to 7000 Walgreens stores

DBR Staff Writer Published 18 July 2013

True Drinks, a US-based healthy beverage provider, has expanded the distribution of its AquaBall Naturally Flavored Water to 7000 Walgreens stores nationwide.

AquaBall flavored water is enhanced with vitamins B6, B12, B3 and C and is sweetened with stevia, an all-natural sweetener. It contains zero calories, no artificial colors or flavors.

Walgreens will carry two flavors - berry and fruit punch - of AquaBall.

The drinks maker has also revamped the packaging of AquaBall with princess characters and superheroes to attract children.

True Drinks chief marketing officer Kevin Sherman said that the partnership with Walgreens increases the company's distribution.

"Walgreens is committed to being a first choice for health and daily living. At True Drinks, we're committed to providing a -clear- choice for children... a healthy alternative that they actually like," Sherman added.

True Drinks sales national director Jason Dorfman said: "As arguably the healthiest choice for kids today, AquaBall Naturally Flavored Water offers a premium product at a competitive price and is a natural fit for the Drug Channel."