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True Drinks to expand AquaBall natural flavored water distribution in US

DBR Staff Writer Published 16 August 2013

True Drinks, a US-based functional drinks maker, has entered into agreement with Midwest Beverage and Brokerage to expand the distribution of its AquaBall natural flavored water to three US states.

Midwest Beverage offers services throughout Minnesota, Wisconsin and Iowa.

As part of the deal, True Drinks and Midwest Beverage and Brokerage have targeted both large format chains and independent grocery stores and C-stores.

The companies have already finished test marketing in Hy-Vee, a supermarket chain with over 235 retail stores across eight Midwestern states; Our Town Fresh Market, a fresh market grocery store in Wisconsin, Rochester; Wholesale Fruit, a healthy food and beverage grocer in Minnesota and many others.

Midwest Beverage Brokerage president Doug Beckman said: "The partnership with True Drinks has allowed us to open several doors in large format chains and helped us secure great relationships with others."

True Drinks sales national director Jason Dorfman said: "Our testing in new markets has exceeded our expectations and we look forward to continue building on this momentum as our relationship progresses."